Belgravia Sports Apparel (BSA) is excited to launch its entry as an AFL Queensland Licensee through our partnership with the Surfers Paradise Demons (SPAFC) for the next three seasons.

Belgravia Sports Sales Manager Queensland AFL Tony Tucker said “SPAFC is an iconic Club on the Gold Coast and a wonderful fit for the New Balance/BSA collaboration. The Demons are a progressive community sporting club with a rich history and we are thrilled to be a part of their extended family.”

This partnership, which will see players and staff wear New Balance apparel, further strengthens the synergy between the Surfers Paradise AFC and the Gold Coast Suns. Under our partnership agreement, the SPAFC players and the greater SPAFC community will receive significant benefits, which include among others… personal training clinics with the suns players on Metricon Stadium for SPAFC juniors.

SPAFC Junior Club President Haydn Chambers stated “We are thrilled to join forces with Belgravia Sports Apparel, not just for the upcoming season, but many years ahead. To put our players on the field next season in brand new gear bearing the New Balance brand is a proud moment for our club – it just makes everyone feel that little bit more professional on and off the field. I’d like to thank Tony Tucker and Brian Waldron of BSA for everything they have done in presenting this partnership opportunity, which I’m sure will be mutually beneficial to everyone involved.”